The future of successful agri-business is in value addition. But how exactly can one add value to their produce? The basics of Value addition is simply improving the customer experience and making their lives easier. Here are some of the top ways you can add value to your produce. For a chance to stand out in the market.
Potential health benefits from your products can be included on the label.When you sell your fruits and vegetables, it is recommended that you supply the necessary nutritional information about these products with the help of package labels. If possible include micro and macronutrients found on your fruit and vegetables. These labels not only set you apart from your competitors, but also give your customers a reason to purchase.
Some people don’t know how to incorporate fruits and vegetables into their meals, which makes them shy away from purchasing fruits and vegetables. As a retailer, you can encourage them in making their own nutritious meal and snacks out of fresh produce.
Recipes that you will create for your products should be consulted first with cooks, and other professionals like dieticians. Especially for sensitive groups like children. Once you have come up with possible recipes, you can now include them on the packaging of specific fruit and vegetables.
If the recipe is lengthy simply attach a QR code or link that your customers can then view the step by step instructions for preparing the produce.
Now you can pre-package your fruits and vegetables so that your consumers can enjoy additional value out of their purchased products. One pre-packaging option that you can do is to pre-cut vegetables. Some consumers don’t want to spend a lot of time washing, peeling, and cutting vegetables. So, if you will be selling vegetables, you may want to pre-cut some of them to cater to this type of individual. Also pre-packaging single serve snack options is a good way to add value. This saves your client the hustle of washing, peeling and cutting. Especially bulky fruits like pineapple or watermelon.
Maintaining an online presence can boost your ability to sell more fresh produce. Preparing recipes out of your products can be shared online as photos and videos. Blog posts and e-books are also a good way to share recipes and tips on how to prepare full meals, snacks, deserts etc form.the fruits and vegetables you are selling.
Contests and giveaways are a good way of increasing more traffic to your pages. Speaking of, catch our shows everyday on Facebook / YouTube channel. Where you will learn, and stand a chance to win prizes while at it.